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Top 10 Best Betting Sites 2022

Here are the top ten betting sites in the UK

With so many offers available on the market, let’s take a look through some of the main ones to see who has the best possible offers right now


Site Bonus Claim T&Cs
1st Up to £100 in Bet Credits bet365 bonus codes New Customers only. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
2nd £40 Free Bet William Hill bonus codes New customers using Promo Code P40 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £20/€20 (30 days expiry), free bet/payment method/player/country restrictions apply.
3rd Up to £30 Free Bet Ladbrokes bonus codes 18+. UK+IRE only. Promo code ‘G30’ required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days.T&Cs Apply.
4th £20 Risk Free Bet PaddyPower bonus codes New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.
5th Up to £100 Free Bet Betfair bonus codes New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
6th Up to £40 Free Bet Betfred bonus codes New 18+ UK customers. Promo period 00:00 06/08/19 and 23:59 01/09/19. Promo Code FOOTBALL40a, Deposit and place first bet of £10 (Evens+) in one bet transaction. £30 Free Bets credited within 10 hours of bet settlement, 7-day Expiry. £10 Free Bet only credited if first bet doesn’t win. Payment restrictions apply. SMS validation may be required. Full T&Cs Apply.
7th Up to £30 Free Bet Betway bonus codes 1.New Customers Only. 2. Min Deposit: £/€10. 3.1 x wagering at odds of 1.75+ to unlock Free Bet. 4.Credit Card, Debit Card & PayPal deposits only 5.Additional Terms Apply
8th Up to £40 Free Bet Betvictor bonus codes New Customers Only. Deposit via credit/debit card and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types @ odds 2.0+ & a £20 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographic restrictions apply; T&C’s Apply, 18+ | begambleaware.org | Please gamble responsibly
9th Up to £40 Free Bet Unibet bonus codes New customers only. 18+, BeGambleAware.org. Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. Free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in.
10th £35 Free Bet ToteSport bonus codes New UK & NI Customers. 18+. Stake from £5 to £25 on any Sportsbook market for the first time, at odds of evens (2.0) or greater and get a matched Free Bet within 24 hours of settlement, 7-day expiry. Stake £10 on any Totepool bet for the first time and receive £10 back in cash within 24 hours of settlement. T&Cs Apply.


How To Choose The Best Betting Site

With so many offers, promotions, and other deals available, it is often hard to try and find the best betting site to place your bet. With that in mind, let’s look through some tips to find the very best one for you.


Look for a welcome offer

Many betting sites have promotional codes for people looking to begin a new account. There are many different kinds of promo codes, so ensure to pick one that is right for you.

While some offers are aimed at serious and long-term customers, others might be more suitable for casual punters.


Search for ongoing offers

Regular customers shouldn’t overlook offers for return customers, as there will be various loyalty schemes on offer across a variety of bookmakers.


See which sites offer streaming services

When you place a bet, many online bookmakers will have streaming facilities available. Major bookmakers, including Paddy Power, Betfair, and Ladbrokes regularly stream events for customers.

Although these won’t include Premier League football matches, there are many top-flight sports to choose from.


Find out who has the best market information

If you’re a punter that enjoys betting on an array of sports, having market research at hand is critical. All the biggest and well-known betting sites have market information for some of the most popular sports.

If you’re looking to bet on more niche sports, such as dog racing, market information becomes even more important.


Check who has the best odds

Knowing which bookmakers have the best odds means that if you win, you will get the best return for your bets. Remember to conduct research on odds for every bet, or check out sites such as ourselves to see where you could get the best returns.


See which site has the best usability

This is purely down to what you prefer, but sometimes there’s nothing quite like having a bet on your favourite bookmaker.

With so many features and elements available on each one, see which one stands out the most to you — but remember not to get complacent, other sites may still have the best odds.


Check who offers the best mobile experience

Although most of the primary sites are much of the same, mobile experiences differ greatly between bookmakers. Check to see how has the best and fastest betting experiences to ensure the best possible time.



Best sign up offers available right now




Taking a look at some of the oldest bookmakers

While many people focus their attention on new online bookmakers, there are a host of classic bookmakers that you should still pay attention to in order to enjoy the best odds and offers. Here are some of our favourites.



Launched in 1886, Ladbrokes is one of the oldest still-running bookmakers in the UK. One of the UK’s most favourite, the gambling giant has recently plunged its resources away from its brick-and-mortar stores and now offers exclusive deals to online customers.

If you’re looking to bet with an old favourite in a new environment, Ladbrokes could be your bag. Read our Ladbrokes review.



Established in 1926, Coral found its way at racecourses throughout the early 20th century. Having enjoyed a huge and energising transformation throughout the past 10 years, it is now one of the most respected and popular online betting sites in the UK. Read our Coral review.


William Hill

Founded in 1934, at a time when gambling was actually illegal in the UK, William Hill is now one of the biggest bookmakers in the world and is a constituent of the FTSE 250 Index. Today, William Hill has one of the best betting sites around and is one of our favourites here at OddsFactory. Read our William Hill review.



Taking a look at new online bookmakers

As well as taking a look at some of the more established and historical bookmakers, it is also important to bear in mind that newer bookmakers also offer a variety of great offers and deals.

Often, you will find that newer bookmakers lead the way in creativity and new market deals, so they’re always worth keeping an eye on. Let’s take a look at some of the newer ones to hit the market.



One of the newest faces to hit the betting world, 10bet is ripe with offers and competitive odds as it looks to compete with some of the biggest companies in the industry. If you’re looking for new customer offers, you will likely find some of the best with this online bookmaker.



A site that aims to take betting to the next level, Sportnation offers a fresh look on sports betting and is eager to make its way into the mainstream. With special offers in abundance, this site is worth keeping an eye on and we predict that it will become one of the finest online bookmakers found in the UK.



How To Choose The Best Sports Betting Site For You

With so many offers on the table, there are a variety of elements to consider when you’re searching for the best online betting site for your betting needs.

Although it’s easy to go with the first brand name that comes to mind, it does not necessarily mean that the bookmaker will have the best odds or offers for your individual need.

As bookmakers strive for innovation and creativity, they are in a daily competition to secure your bet, so you need to consider what kind of deal to get. Are you a new customer or a regular customer? Whichever you might happen to be, this will affect the kind of deal that you are offered.

Another element to consider is the type of sport that you are looking to bet on. The top bookmakers will provide betting options for all the top sports. Some online bookmakers even specialise in niche sports or even topics unrelated to sport, such as politics or real-world events.

Whichever bookmaker you choose, ensure to do all the required research first so that you can get the best odds and deals for your money.



Best Football Betting Sites

As you can imagine, football is one of the biggest sports to bet on in the UK, and as a result, many top bookmakers offer incredible odds and promotions for football matches. Let’s take a look at which are the most favoured football betting sites by OddsFactory:

  • Paddy Power: You’ll often find football offers on Paddy Power’s promotion page, so check out the site’s list of offers, promotions, and deals. Read our Paddy Power review.


  • Betfair: A favourite site for football punters. Betfair has some of the most competitive football odds found online. Ensure to check out its new customer offers if you aren’t already signed up.


  • 888Sport: A creative bookmaker, 888Sport provides punters with an array of new ways to bet on football matches, so be sure to check them out for something extra special.


  • Betfred: A bookmaker that rewards its customers with a seemingly endless amount of bonuses, so if you’re looking for a bookmaker that offers just a little more, Betfred could be the one for you. Read our Betfred review.



Best Boxing Betting Sites

Nearly every online bookmaker will allow you to place bets on boxing matches around the world.

Be sure to search around the top ones to see who has the best odds and offers. If you’re a fan of UFC or other combat sports, you’ll often find some of the biggest sites offering bets on these sports too.

When some of the biggest boxing matches take place, you’ll find that some of the biggest sites will put on big promotions to ensure that they get your custom.

Bet365 is a site that often goes out of the way to provide competitive odds and deals, so make sure to check it out before placing a bet on boxing.



Best Horse Racing Betting Sites

While many betting sites allow you to bet on the horses all-year long, you are likely to get the best deals and offers around some of the major racers, including Royal Ascot, Cheltenham, and the Grand National.

One of the best online bookmakers for horse racing is often thought to be Ladbrokes, as it regularly provides customers with “best odds guaranteed” promotions and deals.

The aforementioned William Hill also provides enhanced odds on hand-picked races, so ensure to look out for those before placing your bet.



How To Bet Online With An Online Betting Site

There are a number of ways and benefits to place your order with an online betting site. Let’s take a look at some of them, below.


Think about safety

If you’re looking to place a bet online, it’s important to consider both the security of the site you’re betting on and your own safety when you use it. Any website mentioned by OddsFactory is reliable, safe, secure, and fair.


Consider mobility and internet speed

No one enjoys slow service, especially when they are betting online. When placing bets, ensure that you have a good connection that is fast, safe, and secure.

Ensure to use a betting app for your favourite bookmaker to get the best possible service.


Get the best access

Whether you use a digital function on your tv, mobile phone, desktop computer, laptop, or tablet, use a reliable piece of technology in order to get the best access to the sport and betting platform you want to use.


Remember to search for the best odds

Online odds change on a regular basis, sometimes by the minute, so it’s important to search out and look for the best odds with every bet. You will often find sites that list all the best odds, so that you can react and bet accordingly.


Search out exclusive offers

Betting sites offer exclusive deals to both new and returning customers, so ensure to search for any overlooked deals that you could benefit from.

As mentioned already, it is often the case that the best deals are reserved for new customers, so keep an eye out for any new betting sites.



Top 10 Best Betting Offers




Different Types of Betting Offers Online

As you can imagine, there are an array of different betting offers to be found and enjoyed online. Let’s take a look through some of them, here.


Taking a look at new customer offers

Every betting site will generally have offers for new customers, and there are two primary types that you should know about.

The first is a “matched free bet” wherein a new customer is rewarded with a free bet once that they spend a specific amount of money. Generally, this is around £10 to £20.

The second type of offer is known as a “matched deposit bonus” wherein the bookmaker provides the customer with a matched bonus, depending on how much money they deposit.


How matched free bets work

It is thought that matched free bets represent around 80% of welcome offers found with online bookmakers. You will usually see a bookmaker advertise a matched free bet using phrases like “Bet £20 and receive a £30 free bet.”

In this scenario you will need to place your bet first, which will then unlock your free bet. Usually the qualifying bet will need to meet certain odds such as 2.00, for example. These terms prevent new customers from winning with every free bet.

Once you place your qualifying bet, you will be given the opportunity to place your free bet. It’s important to remember that you will only receive the winnings from a free bet, not the bet money itself.


How matched deposit bonuses work

With a matched deposit bonus, if you bet, for example, £100, the bookmaker will match your bet with a specific percentage bonus.

So if the bookmaker advertises a 100% matched deposit, in this instance you will receive a £100 matched deposit. Sometimes the percentage can go as low as 50%.

You will often find, however, that there are wagering requirements with matched deposit bonuses. These tend to come with two requirements. The first is to activate (or release) the bonus, and the second will allow you to withdraw the cash.

The initial bonus will be unlocked with a wager requirement. This is usually the total sum of your initial deposit. Once that is unlocked, you can then bet with the bonus.

In some cases, to withdraw the bonus as cash, you will need to wager the bonus around five times or more.

This, however, will depend on which bookmaker you choose and their individual terms and conditions.



Which Bookmaker Has The Best Offers For Returning Customers?

Although it is the case that new customers do indeed tend to get the best offers, returning customers are also treated to promotions and offers around big events.

These can be in the form of:

  • Free bets on selected sports or events
  • Money back specials
  • Enhancements
  • Accumulators
  • Loyalty bonuses

As you can imagine, some betting sites will have better deals for their customers than others. Furthermore, some sites will have better deals on certain sports than others.

William Hill, for instance, is a celebrated bookmaker for horse betting and regularly rewards loyal customers around big and special events.



Check out our exclusive promo codes

Some betting sites require promo codes for their customers to enjoy special offers. Check some of them out below:




Betting Site FAQs

Here at OddsFactory, we’re often asked an array of questions about betting sites, so take a look at some of the most common below.


What is the best betting site?

A lot of the time what is considered to be the best betting site is down to a person’s opinion. There are, however, advantages and disadvantages to all major betting sites and often it depends on which sport you are betting on and what events are currently being held.


Which is the best betting site for me?

Again, this totally depends on what it is you’re betting on. That said, the best way to get a feel for it is to check out our reviews and reports to see which site could be the best place for your bet.


How do I sign up to a betting site?

If you think you’ve found the right betting site for you, hit a link on this page for the appropriate site and get started. Once you make a deposit, you’ll be rewarded with a handsome sign-up bonus.


Can I trust betting sites?

Any betting site discussed in the OddsFactory is safe, secure, reliable and fair. Always be sure to check that any new betting site has SSL security features.


Are there any betting sites that I shouldn’t use?

As mentioned earlier, any site mentioned here is safe and secure. To be completely sure, however, we advise only using reliable and reviewed online bookmakers discussed by OddsFactory.


Is it possible to get banned from a betting site?

Yes, a bookmaker can close your account at any time. For instance, if it suspects that there is illegal activity on your account, it won’t hesitate to permanently close it. A site may also ban you from signing up if you have abused the terms and conditions of other sites.


Which is the best betting bonus?

This can depend, as there are many variations of betting bonuses. You will find some of the best and most competitive betting bonuses on this site.


Which betting sites offer free bets for customers?

Many of the major sites offer free bets, although no-deposit free bets are extremely rare. Nowadays it is much more common to receive a free bet once that you have made a deposit and a bet. Take a look across the page to find the best free betting offers for you.